January 28, 2025
Author: Heather Spring
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Key Takeaways
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As we look to 2025, Value Stream Management (VSM) is taking center stage as a critical strategy for organizations striving to deliver exceptional customer value, streamline operations, and accelerate digital transformation. The Fourth Annual Value Stream Management Trends Report, conducted by Dimensional Research, provides a comprehensive overview of how global organizations are leveraging VSM to deliver exceptional customer value, streamline operations, and drive digital transformation initiatives.
For Chief Transformation Officers, VPs of IT, and Operations leaders, the findings offer practical takeaways and clear evidence: VSM is more than a process improvement tool—it’s a framework for achieving measurable business outcomes.
Customer value: The metric that matters most
The way businesses define success is changing, and customer value has become the top priority. The report highlights a clear shift: organizations are focused on attracting and retaining customers by delivering better products, faster service, and seamless experiences.
VSM plays a key role in achieving these outcomes. By aligning teams and optimizing processes across the value stream, businesses ensure every action contributes to customer value. In today’s competitive environment, meeting rising expectations isn’t optional—it’s a requirement for growth and loyalty.
Key benefits of Value Stream Management
Organizations that embrace VSM are seeing real, measurable results. According to the report, the key benefits include:
- Smarter decision-making through enhanced data visibility
- Faster delivery of products and services, reducing time-to-market
- Greater transparency across teams, fostering better collaboration
- Enhanced customer value, which drives loyalty and revenue growth
These benefits demonstrate why VSM is becoming an essential strategy for IT and Operations leaders. It’s not just about streamlining workflows—it’s about ensuring every effort aligns with what matters most to the business and its customers.
VSM as a catalyst for digital transformation
The report also shows that every company pursuing digital transformation has adopted or plans to adopt VSM. This makes sense. VSM provides the structure to identify priorities, eliminate inefficiencies, and digitize processes that deliver real value.
Many organizations are moving away from spreadsheets and homegrown tools to embrace platforms like ValueOps by Broadcom. These platforms enable real-time collaboration, better data sharing, and visibility across teams, making it easier to achieve transformation goals.
If digital transformation is on your agenda, VSM is the framework that can make it successful.
How AI is already enhancing VSM
Artificial Intelligence (AI) is no longer just a future possibility—it’s already reshaping how organizations manage their value streams. According to the report, 90% of surveyed companies are using AI to enhance their VSM processes. Some of the ways they’re seeing results include:
- Analytics for smarter decisions: AI turns complex data into actionable insights.
- Automated workflows: AI-driven processes help teams work more efficiently.
- Enhanced product quality and customer satisfaction: AI optimizes every step of the value stream.
AI is helping organizations manage the growing complexity of VSM. Enterprise platforms incorporate these capabilities, enabling teams to act on real-time insights and make decisions that drive results.
Addressing challenges: A work in progress
Despite the clear benefits, many organizations still face challenges when implementing VSM. The report highlights two common hurdles: limited visibility into workflows and misalignment across teams.
Encouragingly, customer service teams are playing a bigger role in VSM, helping close feedback loops and measure customer value more effectively. However, broader participation across all departments remains critical to bridging gaps and ensuring alignment.
Enterprise VSM platforms are designed to address these challenges, providing the tools organizations need to foster transparency, collaboration and shared accountability.
Maximizing VSM in 2025: Three key priorities
The findings from the report point to three areas of focus for leaders looking to unlock the full potential of VSM:
- Prioritize customer value: Align every initiative, tool, and decision with the goal of delivering exceptional value to customers.
- Adopt advanced platforms: Modern platforms streamline processes and provide the capabilities needed for data-driven decision-making.
- Foster team alignment: Breaking down silos and encouraging cross-functional collaboration are critical to achieving shared outcomes.
By focusing on these priorities, leaders can position their organizations for sustained growth and success.
Conclusion: A clear path forward
The Fourth Annual Value Stream Management Trends report reinforces a simple but important truth: VSM is no longer optional for organizations looking to compete and thrive. Businesses that adopt VSM and invest in platforms like ValueOps by Broadcom are achieving faster delivery, smarter decisions, and greater customer value.
The tools and strategies are available. The benefits are proven. The only question is, what steps will you take to make VSM a driver of success for your organization? Download the report to learn more.
Want to learn more about the most important trends in Value Stream Management this year? Join Lance Knight, Chief Value Stream Architect at Broadcom, and David Gehringer, Principal at Dimensional Research, to see how you can "Thrive in '25!"
